ex-apple on my desk.
about me.
My first marketing experiments were with stakeholders who weren't afraid to tell me when the messaging didn't land, and yes, some of them didn't know how to tie their shoes. I became an educator because I LOVE learning, and I wanted to inspire others to love learning too.
As a teacher, I learned how to motivate even the most reluctant reader to find connection in story, to become the kid who sneaks books into the lunchroom. I helped parents buy in to the idea that reading together at home mattered more than worksheets.
I left the classroom, but the educator never left me.
I pivoted into content and product marketing. I've built content systems from 0→1 to help startups close funding rounds and reach profitability. But what sets me apart is my ability to spot strengths in the people around me and bring my understanding of human motivation to help everyone grow.
Entirely by word of mouth (so far), I've helped mission-driven founders identify their strengths, develop positioning and messaging that works, and create the visual systems they need to go to market and make sales.
A love of learning has taken me everywhere. Power tools to restore an 1856 house. YouTube tutorials to teach myself visual design. Marketing strategy learned on the job that helped close a 1.2 million dollar funding round. And Claude, which turned me into the person teammates came to when they didn't know where to start, helping our team save 700 hours in the first month of adoption. Being a learner is how I went from the classroom to tech. It's also my greatest professional asset.
There's always a creative way to solve a problem. Let's connect, create, and build the systems and story that help you earn a living doing what you love.
designers gotta design — interior design
outside of work.
designing to make things last.
Restoring a home from 1856 using AI, YouTube, and a DeWalt drill.
designing to honor the memory.
They came with his first home, so they weren't going anywhere. I just brought them into this century.
I honor what makes it distinct, then design the story around it.
designers gotta design — event design
designing for human connection.
I'm the girl in the friend group who always gets asked to design the event, and I love it.
40th birthday — brand identity + color system
The same philosophy I bring to every brand: honor what makes it distinct, and design to tell the story.
ready when you are
let's connect, create, and tell your story.
You've built something worth finding. I'll help you build the brand, the system, and the story that makes the right people say “that’s exactly what I need.”
